People make choices based on their preferences and typically select the choice that derives the highest amount of satisfaction. Economists call this satisfaction utility. If we assume all people are rational, then people will select the choice that maximizes utility. When it comes to food, its hard to give up the cheeseburger for a healthy alternative.
Let’s face it. Fatty, salty and sugar filled foods just taste better. Our taste buds have developed over many decades to crave the fat, salt and sugar in our diet. Since we enjoyed it so much and it gave us instant satisfaction, unhealthy yet tasty food became the center of our diets.
Fast food is well…fast and easy. Today Americans work longer hours and have little time to prepare and cook food. So the simple solution is to eat processed and packaged food. For many of us, time is money. We sacrifice maintaining healthy diets for quick and easy meals. Sometimes these meals come in the form of a drive-up window or a frozen pizza.
Low quality processed food is cheaper. Buying poor quality processed food costs less money than buying fresh produce. Less time is spent on food preparation and cooking.
With these reasons, its no surprise why Americans have unhealthy eating habits.
But eating processed and unhealthy foods have huge costs. There is a tradeoff between eating unhealthy foods and adverse health effects that range from diabetes to cancer.
Here are the Stats:
According to a new study, mortality from obesity eventually “may result in a decline in future life expectancy.”
The Center for Disease Control and Prevention (CDC) states that 18 % of teenagers are overweight.
Overweight adolescents have a 70 percent chance of becoming overweight adults.
The percentages jump significantly higher for adults.
According to the CDC, 67 % of adults are overweight or obese.
Ultimately, the food choices we make every day are leading to adverse health effects and eventually decreasing life expectancy. For the first time, parents may have higher life expectancies than their children if the obesity trend continues.
These stats signify the immediate need for a food revolution to not only eat healthy foods but to save lives.
Jamie Oliver has started the food revolution to educate and Americans about food and cooking. The first step in the food revolution is to serve healthy and unprocessed foods at all schools in America.
Sign the petition to keep processed foods out of America’s schools.
Where does your food come from? Many people, including myself cannot always answer this question. Knowing where our food comes from is both informational and will lead to healthier eating habits. People are usually afraid of things, ideas and foods that are unfamiliar. If Americans grew some of their own produce or at least knew where it came from and how it was produced, we would most likely eat better quality food and fresh produce.
If we were more connected with our food, we would appreciate the process and environmental systems that are involved with food production. We would have a greater appreciation for the food we eat and the environment.
The potential positive side effects of the food revolution might possibly be renewed environmentalism in America.
Become a chef. Cooking your own meals is healthy for your whole family and usually saves money in the long run. Many processed and prepared meals at the grocery store cost a lot more than making it at home. For example, ever seen the frozen pasta dishes in the freezer isle. You can make the same pasta and other dishes at home for a fraction of the cost, calories and fat. Cooking Light Magazine shares recipes that feed 4 for under 10$.
According to Jamie Oliver, “Switching from processed to fresh food will not only make you feel better but it will add years to your life.”
For those of you reading this, I urge you to take a second look at the food you eat. Next time at the grocery store take the time to choose unprocessed and healthy foods. Make your first stop the produce section. Read ingredient labels.
Rediscover food culture. Many Americans do not associate dinner and food with spending time with loved ones. We are a country of immigrants and behind every family is a history of food culture. If we value family time then preparing, cooking and sharing dinner with family could rediscover our unique food culture.
This weekend take the time to cook your own meals and eat them at the table with your family. Don’t know what to cook? Cooking Light has 20 easy recipes that take 20 minutes or less to make. So what are you waiting for? Get cooking!